Presents an updated and expanded treatment of social and digital media – such as using social media for message amplification rather than just message delivery and how to leverage social media based on analytics. Includes a revised chapter on RFPs with a broader look at cultivating new business through business pitches.
Strategic Communications: Planning for Public Relations and Marketing #ad - Is contemporary! the publication includes new examples, and case studies taken from today’s headlines. Wilson, Joseph D. One of the top-selling pr strategy and campaign texts for several years, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, the new seventh edition of Strategic Communications for PR, marketing and business.
Strategic communications for PR, Social Media and Marketing by Laurie J. Ogden, and Christopher E.
Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its StakeholdersPalgrave Macmillan #ad - The challenge is that many communicators don't hold an MBA and didn't study business in college. Business essentials for strategic communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
. The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, issues, a strategic communicator must be able to speak the language and understand business goals, and trends.
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second EditionMcGraw-Hill Education #ad - Use the handbook of strategic public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for the handbook of strategic public relations and integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, industries, tools, and challenges.
It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition #ad - Used book in Good Condition. Every marketer needs to have a copy. Philip kotler, northwestern University, Kellogg School of Management, author of Marketing 3.0m ”the massively updated handbook of strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing.
An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex―and ubiquitous―discipline. Jerry swerling, professor and director of public relations studies, pr center, and Director of Strategic Communication, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals.
Invaluable advice and a must read for all PR practitioners.
Public Relations: Strategies and Tactics 11th EditionPearson #ad - Check with the seller prior to purchase. In addition, you may need a courseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Access codes access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code.
. Packages access codes for pearson's mylab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth.
This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Used or rental books if you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Public Relations: Strategies and Tactics 11th Edition #ad - Used book in Good Condition. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice.
The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. Mysearchlab is a part of the Wilcox/Cameron/Reber program.
A First Look at Communication TheoryMcGraw-Hill Education #ad - The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches. The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses.
Used book in Good Condition.
10 Steps to Writing a Vital Speech: The Definitive Guide to Professional SpeechwritingCreateSpace Independent Publishing Platform #ad - This manual contains insider tips, checklists and counterintuitive but important truths. 10 steps to vital speechwriting is a brisk guide through the skills that make speechwriting such a valued and lucrative communication specialty. But the truth is, you’re not sure. You want to say yes. The boss asks, “can you write a speech?” She wants you to say yes.
Readers of this manual will not only be able to respond to their worried boss in the affirmative, they’ll be raring to go. Used book in Good Condition. That’s when you turn to 10 steps to Vital Speechwriting, the pithy, wise, realistic and readable guide to speechwriting. And every lesson in this book is illuminated by an inspiring and helpful example from speeches by presidents and prime ministers, CEOs and military generals, political provocateurs and church leaders.
10 Steps to Writing a Vital Speech: The Definitive Guide to Professional Speechwriting #ad - It’s written by speechwriting guru Fletcher Dean, and published by the prestigious monthly magazine Vital Speeches of the Day. It teaches readers how to analyze audiences, write it with style, target them with your message, give it structure, interview the speaker and research the speech, form your material into a compelling story, create visual aids and coach your speaker through the delivery process.
International and Intercultural Public Relations: A Campaign Case ApproachPearson #ad - International and intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.
Used book in Good Condition.
The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and FiguresW. W. Norton & Company #ad - The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. This is an invaluable reference work for students and professional in all fields. Yet information graphics is rarely taught in schools or is the focus of on-the-job training.
In this book, you will learn: to choose the best chart that fits your data;the most effective way to communicate with decision makers when you have five minutes of their time;how to chart currency fluctuations that affect global business;how to use color effectively;how to make a graphic “colorful” even if only black and white are available.
The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures #ad - The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. Now, for the first time, Dona M. 2-color; 500+ illustrations, 16 pages of color Used book in Good Condition.
W w norton Company. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us.
The Art of Public Speaking, 10th EditionMcGraw-Hill #ad - The new edition offers a revolutionary digital experience--McGraw-Hill Connect Lucas and Connect Lucas Plus. Includes registration code for online access. As students read the book online, linked icons guide them to embedded media-rich, interactive features. Used book in Good Condition. Connect lucas plus allows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.
Com. Learn more and visit connectlucas. Com. With connect Lucas, students use the traditional printed text. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications.
The Art of Public Speaking, 10th Edition #ad - The connect lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas. Com. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than 10 million students and instructors.
Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas. Com.
Managing Public Relations: Methods and ToolsOxford University Press #ad - W w norton Company. Features* gives students the business know-how they need in order to succeed in public relations* directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment* Balances coverage of both agency and corporate for-profit, non-profit, and tools to life for readers as they realize how senior managers work and why* Rich pedagogy in each chapter assists students in their reading* A Companion Website offers resources for students and instructors, and governmental organizations public relations operations* "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, non-governmental, methods, and an Instructor's Manual is available to adopters please see the preface for details Used book in Good Condition.
Managing Public Relations: Methods and Tools #ad - Includes registration code for online access. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function.
Mass Communication: Living in a Media WorldSAGE Publications, Inc #ad - Used book in Good Condition. W w norton Company. Known for his storytelling approach, bestselling author Ralph E. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers.
. Includes registration code for online access. Transform your students into smart, savvy media consumers. This newly revised seventh edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society.